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SEO · AEO · GEO1 min read

Schema.org Service — what you sell, structured.

Use Service schema for each thing you sell. Helps AI engines cite you when someone asks for what you do.

Haojun See
Haojun See

Founder & Director, On The Ground

Updated 6 June 2026

Overview

If you have a /services page (or individual service pages), each service should have its own Service schema. This is one of the highest-leverage AEO moves.

The fields that matter

name, description, provider (Organization or Person reference), areaServed, offers (with price and priceCurrency).

Why offers matters

Listing the price (even an indicative one) makes the service citable. AI engines preferentially cite services with clear pricing because the answer is more complete.

Multiple services on one page

If /services lists 3 things you do, add 3 Service schemas (or use an ItemList wrapper). Don't conflate them into one.

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