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SEO · AEO · GEO1 min read

Schema.org Organization — for business sites.

The Organization schema is the foundation for business sites. Here's what to include.

Haojun See
Haojun See

Founder & Director, On The Ground

Updated 6 June 2026

Overview

Organization schema is to business sites what Person is to personal sites. It tells search engines you're a real company at a real address with a real founder.

Required fields

name, url, logo. Without these you're not really claiming the page is an Organization.
founder (Person reference), foundingDate, address (PostalAddress), sameAs (LinkedIn company page, X, etc.).

Optional but powerful

contactPoint (with telephone, email), areaServed, numberOfEmployees. These help AI engines answer questions like "who serves [my niche] in Singapore" with you in the answer.

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