About Us·Founder-Led·Singapore
Not theory — outcomes.
(We don’t have a secret sauce. We have Claude and a deadline.)
AI-powered applications for modern businesses in Singapore.
On The Ground is a boutique Singapore AI development agency founded in July 2023 and led by Haojun See, former COO of SG Assist. It builds practical AI-powered web applications for SMEs, professional service firms, and social-impact organisations — working product in days, not months. No three-year roadmaps. No PowerPoint strategies that gather dust.
Our mission
Build practical, AI-powered web applications for SMEs, professional service firms, and social-impact organisations. Every app is tailored to a specific operational challenge — reducing admin load, improving client experience, or surfacing insights from data teams already have.
We build on the Claude AI ecosystem and modern web infrastructure. Apps ship in days to weeks, not months — handed over with full documentation and optional training. (We’re also grudgingly able to train your team on other AI tools. We won’t be happy about it, but we’ll do it.)
Our journey
The Beginning
Started consulting for Singapore SMEs on digital transformation. Generic software kept missing the actual problem.
The No-Code Era
Shifted from consulting to shipping working tools. Strung together Lovable, Base44, Make.com, and Zapier to deliver apps in weeks instead of quarters.
All-In on Claude
Moved from no-code platforms to building directly with Claude. Faster iterations, cleaner code, no vendor lock-in. Started running ‘vibe coding’ workshops with law firms and schools.
Today
Shipped apps across legal tech, education, social services, recruitment, and finance. Recently spoke at IET Singapore on vibe coding and demonstrated Claude Code to engineers.
Who we serve
Knowledge-Intensive Businesses
Law firms, accounting practices, consulting firms — where expertise is the product and documentation is heavy.
Digital Transformation Teams
Teams with repetitive processes that can be systematised — forms, databases, reports, analytics, approval workflows.
Our philosophy on automation
We work with organisations that see automation as a way to amplify their team’s capabilities — not reduce headcount.
- Improve productivity so their team can handle higher-value work
- Serve more clients without burning out existing staff
- Free up time for strategic thinking, relationships, and expertise
- Grow revenue and impact while maintaining or growing their team
If your primary goal is to reduce headcount rather than multiply capability, we’re likely not the right fit.
Our values
Real Problems First
We build for actual pain points, not technology trends.
Fast Iteration
Launch prototypes in days, improve based on real feedback.
Transparent Approach
Clear communication, honest timelines, no hidden surprises.
Meet the founder
Haojun See
Founder & Director, On The Ground · Singapore
Haojun is the founder and director of On The Ground. He works with Singapore SMEs, professional service firms, and social-impact organisations to design and deploy AI applications that solve specific business problems — not generic AI strategies, but working software in the hands of real teams.
OTG started in July 2023 as a consulting practice — Haojun solving operational problems for Singapore SMEs and professional service firms, one engagement at a time. The shape of the work changed twice. From July 2024, automation became central: stringing together no-code platforms to ship working tools in days rather than weeks. From January 2026, the practice went all-in on building with Claude AI directly, which is where OTG sits today — delivering numerous production applications across legal tech, education, social services, recruitment, and finance, and running ‘vibe coding’ workshops for law firms and schools.
The toolchain reflects that evolution. From July 2024, OTG delivered apps by stringing together no-code platforms — Lovable and Base44 for the front end, Make.com and Zapier for orchestration and integrations — which made one-week sprints possible without writing infrastructure from scratch. From January 2026, the stack got leaner: Haojun builds directly on Vercel using Claude, then adds capability through specific tools’ APIs (Anthropic, OpenAI, Resend, Supabase, etc.). The result is software that can be reasoned about, audited, and extended without lock-in to any single no-code vendor.
Before OTG, Haojun was Chief Operating Officer at SG Assist, where he directed operations for the Age+ Living Lab — an initiative engaging 80+ partner organisations and 2,000+ community members on caregiving, ageing, and assistive technology. He continues to advise SG Assist as a consultant. Earlier roles include Senior Manager / Head of Engagement at SGTech (managing three teams supporting 1,300+ member companies on digitalisation, government affairs, and industry programmes), Senior Assistant Director at MTI Academy (curriculum on digital and green economy), and Gifted Education Officer at MOE HQ. He started his career as a Chemistry lecturer at Catholic Junior College, where he pioneered full-subject Team-Based Learning at JC level (MOE Innergy Award, 2017).
He holds a Master in Public Policy from NUS Lee Kuan Yew School of Public Policy (Valedictorian, Class President 2020-21) and a B.Sc. (Hons) in Chemistry from Imperial College London (MOE Overseas Teaching Scholarship). Recent speaking engagements include the GovTech Inclusive Design Conversations, the NUS-Tembusu Forum on Hidden Communities, and the National Education Symposium at Hwa Chong Institution — see upcoming talks for what’s next. He serves as IT Secretary on the board of SingYouth Hub (appointed via the NVPC Charity BoardMatch programme).
Current
Founder & Director, On The Ground
Previously
COO, SG Assist · SGTech · MTI · MOE
Education
NUS LKYSPP MPP (Valedictorian) · Imperial College London (MOE Teaching Scholar)
Recognition
MOE Innergy Award (2017) · MOE Overseas Teaching Scholar
Selected publications
Speaking & Training
Sharing the vibe-coding approach at IET Singapore, Little U’s Guest Speaker Series, and various workshops for law firms and educational institutions on practical AI adoption with Claude. See upcoming talks.
Got a specific problem in mind?
Book a free 30-minute call. We’ll tell you plainly whether we’re the right fit.
Book a Free Call