AI Strategy4 min read

Get Seen by AI, Not Just Google: A Claude Code Content Workflow

Plan and draft a month of posts in your own voice, and check how ChatGPT, Claude and Perplexity describe your business, using Claude Code recipes.

Haojun See

Founder & Director, On The Ground

Updated 3 November 2026

What "get seen by AI, not just Google" means

Getting seen today means two things: showing up when people search Google, and being named when they ask an AI assistant who to hire. More buyers now ask ChatGPT, Claude or Perplexity for a recommendation, then check the answer on Google. A small business needs to be visible in both. The Get Seen track handles this with a few recipes run in Claude Code: content planned and drafted in your voice, a long video cut into short posts, and a monthly check on how search engines and AI assistants see you. This guide covers the content recipe and the visibility check, which are the two that matter most.

Step 1: Gather your content ingredients

Put one page about your business, five past posts you liked and next month's dates into a single folder. These are the ingredients, and their quality decides the quality of everything that follows. • The business page: what you sell, who buys it, and next month's events, promotions and launches. • Your voice file: five to ten past posts that sound like you. Claude uses them to match your tone. • Brand basics: colours, fonts and any words you never use. Add a CLAUDE.md with standing rules, such as "Singapore spelling", "no client names without permission" and "no numbers I can't back up".

Step 2: Plan the month

Ask for a month plan of about three posts a week that mixes events, tips, opinions and face-to-camera pieces. A plan first, drafts second, so you can cut weak topics before any writing is done. Ask for each topic to be turned into one long piece and two or three short ones, with a shoot list for anything that needs you on camera. Then review the plan and delete anything you wouldn't say out loud.

Step 3: Draft in your voice and export the calendar

With the plan approved, ask for drafts that use your voice file, then export a calendar file ready for your scheduling tool. The outputs are a plan.md, a drafts/ folder and a calendar.csv. Before anything is scheduled, check facts, dates and prices, and read each post aloud. Cut anything that sounds like an AI wrote it. The same folder works for the clip recipe: give Claude a talk's transcript and ask for the strongest 30-to-60-second moments with timestamps, hooks and captions.

Step 4: Check how Google and AI assistants see you

Write down five questions customers ask before buying, then check your site and the AI assistants against them. This is a three-part check that turns "are we visible?" into a short fix list. • SEO: page titles, descriptions, headings and speed on your top pages. • AEO (answer engines): does each page answer those questions directly, in plain question-and-answer form? Google explains how its AI features use web content in its AI features guidance. • GEO (generative engines): ask ChatGPT, Claude and Perplexity the five questions and record who gets recommended and why. Ask Claude Code for a top-three fix list with the exact text changes. AI answers change from day to day, so date the report and re-run it monthly. One honest note on FAQ markup: Google limited FAQ rich results to a small set of sites in 2023, so write clear answers for readers and AI first, and treat the markup as a bonus.

What not to hand over

Keep the opinions, the stories and the final read with you. AI can draft a post about what happened this week, but it can't know what happened unless you tell it, and it shouldn't invent the details. • Never publish a client name, photo or result without permission. • Don't let it add statistics you can't source. • If a post doesn't sound like you after one edit, rewrite it yourself. Your voice is the asset.

Next steps

Run the content recipe once for next month, then the visibility check once, and keep both in the same folder. After two months you'll have a dated record of how your visibility changed and a voice file that gets better each time. Come and talk it through in person. Our year-end OTG Christmas Gathering is on Monday 28 December in Singapore: an evening of networking, dinner and a gift exchange with the people we've worked, learnt and built with this year. Bring the one job you'd most like to hand over, and we'll show you how we'd set it up. Register on Luma.

This guide is part of our series on running a small business with Claude Code as the harness. • Get Seen, Get Sales, Get Paid with Claude Code: the main guide: the three tracks and how a recipe works. • From call notes to quote: pipeline tidy-ups, quotes from your own price list, and follow-ups that go out on time. • Quote to invoice to paid: invoices copied from the accepted quote, polite payment chasing and a monthly receivables view. • A weekly Claude Code routine for a one-person company: how the three tracks fit into one week when you are the whole team.

Frequently asked questions

What is the difference between SEO, AEO and GEO?

SEO helps your pages rank in Google's results. AEO, answer engine optimisation, shapes pages so search features and assistants can lift a direct answer. GEO, generative engine optimisation, aims to get your business named and described correctly when people ask AI assistants such as ChatGPT, Claude or Perplexity for a recommendation.

How do I check if ChatGPT recommends my business?

Write down five questions a customer asks before buying, such as who offers a service in Singapore, and ask ChatGPT, Claude and Perplexity each one. Record who is named and why. Repeat monthly and date each run, because AI answers change often. Fix the pages that should answer those questions.

Can AI write social media posts in my own voice?

Yes, if you give it examples. Put five to ten past posts you like into a voice file and ask for drafts that match them. Then read every draft aloud and cut anything you wouldn't say. AI gets the structure right quickly, but the stories and opinions should come from you.

How often should a small business post on LinkedIn?

Consistency matters more than volume. About three posts a week is a workable target for a small business when the month is planned and drafted in one sitting. If that's too much, post once or twice a week on a fixed day and keep the quality high rather than posting daily.

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