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SEO · AEO · GEO1 min read

Getting cited by ChatGPT search — what works.

ChatGPT search uses Bing's index plus OpenAI's own crawlers. Here's how to be in the answer.

Haojun See
Haojun See

Founder & Director, On The Ground

Updated 6 June 2026

Overview

ChatGPT search (when web access is enabled) cites sources. Getting into those citations matters for any business whose customers use ChatGPT.

Two things to do

• Be indexed by Bing (set up Bing Webmaster Tools). • Allow OpenAI's crawlers (GPTBot, OAI-SearchBot) in robots.txt.

Content shape

Same as Perplexity: direct answer, JSON-LD, named-entity density. ChatGPT search prefers pages that read like reference material, not marketing copy.

How to test

Ask ChatGPT (with browsing on) your customer questions. Read the citations.

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