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Singapore workflows1 min read
Testimonial pages that don't read as fluff.
Real names, real roles, specific outcomes. The format that beats generic 5-star quotes.
Overview
Testimonial pages with no names, no roles, and generic praise convert at near-zero. Real, specific, attributable testimonials are the difference.
What to ask for
• Full name, title, company (with permission).
• Specific outcome ("Increased our conversion rate from 2% to 4%" beats "Great to work with").
• A photo or a LinkedIn link.
How to get them
After a project ends, send a 3-question email: "What was the most useful thing? What would you tell a friend considering working with me? Mind if I share that publicly?"
Where to put them
Dedicated /testimonials or /clients page. Plus inline on relevant service pages. Don't bury them in the footer.
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