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Singapore workflows1 min read

Testimonial pages that don't read as fluff.

Real names, real roles, specific outcomes. The format that beats generic 5-star quotes.

Haojun See
Haojun See

Founder & Director, On The Ground

Updated 6 June 2026

Overview

Testimonial pages with no names, no roles, and generic praise convert at near-zero. Real, specific, attributable testimonials are the difference.

What to ask for

• Full name, title, company (with permission). • Specific outcome ("Increased our conversion rate from 2% to 4%" beats "Great to work with"). • A photo or a LinkedIn link.

How to get them

After a project ends, send a 3-question email: "What was the most useful thing? What would you tell a friend considering working with me? Mind if I share that publicly?"

Where to put them

Dedicated /testimonials or /clients page. Plus inline on relevant service pages. Don't bury them in the footer.

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