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Singapore workflows1 min read
About pages that work.
Long-form, specific, human. The page where you earn trust or lose the visitor.
Overview
The About page is where most consultant sites blow it. Generic origin stories, lists of degrees, abstract values statements. Specific, human, outcome-focused About pages convert.
Open with a moment
Specific scene. "In 2019, I was sitting in a Toa Payoh kopitiam with a founder who'd just spent six months building the wrong thing…" beats "With over 15 years of experience…"
Earn credibility with specifics
Named clients (with permission). Named outcomes ("helped X grow from S$100k to S$1M ARR"). Specific roles before going solo.
Close with how to work together
What you sell. Who you sell to. The clearest path to enquire. Don't make readers hunt for the next step.
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