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Claude Projects vs conversations — when to use which.
Projects give you persistent context. Conversations stay clean. Knowing which to use saves rework.
Overview
Pro and Max unlock Projects: a folder-like container that holds files Claude loads as system context for every chat in the project. Knowing when to use a Project vs a regular conversation saves you re-pasting context all day.
Use a Project when
• You're working on the same topic across many sessions (a client, a recurring report, a long-running research thread).
• You have files you want Claude to always read first (you.md, brand-brief.md, knowledge-[topic].md).
• You want history isolated from other work.
Use a regular conversation when
• It's a one-off query.
• The context will get stale fast.
• You're testing a prompt before promoting it to a Project.
The pattern that works
Most professionals end up with 3-6 Projects: one per major client or topic, one for personal brand work, one for research, and a catch-all for everything else. Don't over-structure — Projects work best when they map to real recurring contexts.
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