Websites·Singapore
A simple website, built for you.
Fixed starting prices, no agency markup, and you own everything. Send me a message and we will scope it on a 30-minute call.
On The Ground builds simple websites in Singapore. Landing pages start at S$1,500 and are live in about a day once content is provided. Smart sites of up to 10 pages with a CMS and AI features start at S$3,500 and take 3–5 days. Every build includes SEO, AEO/GEO and llms.txt, and you own the code, domain and hosting.
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Essentials
from S$1,500
Live in about 1 day once we have your content
A clean, fast landing page that makes you look credible online. No agency markup, no bloat.
- One focused landing page
- Mobile-responsive design
- Contact form that forwards to your email
- Domain, DNS and SSL set up
- Deployed to production
Best whenYou need something live now: a freelancer, a small firm, an event or a launch.
Most popular
Smart Site
from S$3,500
3–5 days
A proper multi-page site you can edit yourself, with AI features that answer visitors and qualify leads.
- Up to 10 pages, or 5 pages plus a blog
- 1–2 AI features, such as a chatbot trained on your content or an AI lead-qualifier
- CMS so you can update content yourself
- Advanced SEO and GEO (structured Q&A, llms.txt)
- Email automation for form submissions
- Everything in Essentials
Best whenYou want a site that ranks, answers questions and brings in qualified enquiries.
Need logins, payments or a member portal? That is a Web App, from S$8,000 — see the full pricing.
Always included
Not upsells. This is what a competent website should be in 2026.
- Mobile-responsive design
- Accessibility basics (WCAG-AA)
- HTTPS and secure headers
- Fast loading (Core Web Vitals targets)
- sitemap.xml, robots.txt and llms.txt so search and AI engines can read you
- Documentation and handover
- 14-day post-launch bug-fix window
- You own the code, domain and hosting accounts
How it works
01
Message me
Tap WhatsApp or email below. The message is pre-written; fill in the blanks and send.
02
30-minute call
We confirm the pages, the package and the exact price. If someone else is a better fit for you, I'll say so.
03
We build, you review
You send content or we work from what you have. Essentials can be live in about a day, Smart Site in 3–5.
What a simple website usually costs in Singapore
Indicative ranges for a basic small-business site, taken from price guides published by Singapore web providers in 2026. They are self-published and vary widely, so treat them as a guide, not a quote.
| Option | Typical cost | Strength | Watch out for |
|---|---|---|---|
| DIY builder (Wix, Squarespace and similar) | S$150–S$800 | Cheapest; you control it | Your time; design, SEO and setup are on you |
| Freelancer | S$1,000–S$3,000 | Good value for a basic site | Support depends on one person; SEO and AI-readiness vary |
| Web design agency | S$2,500–S$6,000 (about S$6,000 is typical) | Design, development and support under one roof | Often adds an annual fee; costs climb fast with pages and features |
| On The Ground | From S$1,500 (Essentials) or S$3,500 (Smart Site) | SEO, AEO/GEO and llms.txt included; you own the code and domain; Singapore-registered | Priced as 'from': exact quote after a 30-minute call |
Optional, after launch
Care Plan
from S$250 / month
1 hour of work included, rolls over up to 2 hours
Keeps your site fast, secure and up to date. Pause or cancel anytime, with no year-long lock-in. Work beyond the included hour is S$250 per hour, always quoted in advance.
Common questions
How much does a simple website cost in Singapore?
Published Singapore price guides put a basic small-business website at roughly S$1,000–S$6,000, depending on whether you use a freelancer or an agency. On The Ground's Essentials landing page starts at S$1,500 and the Smart Site at S$3,500. The exact figure is confirmed after a 30-minute call.
What is the difference between Essentials and Smart Site?
Essentials is a single landing page with a contact form, ready in about a day. Smart Site is up to 10 pages (or 5 plus a blog), a CMS you can edit yourself, one or two AI features such as a chatbot trained on your content, advanced SEO and GEO, and email automation.
Do I own my website?
Yes. You own the code, the domain and the hosting accounts. Every build also includes documentation and a 14-day post-launch bug-fix window.
What if I need changes after launch?
Work beyond the original scope is billed at S$250 per hour and always quoted in advance. An optional Care Plan from S$250 per month keeps the site fast, secure and updated, and includes one hour of work. You can pause or cancel it anytime.
Do I need to provide the content?
It helps, and Essentials can go live in about a day once content is provided. If you only have rough notes, say so in your message and we will scope it on the call.
What if I need logins or payments?
That is a Web App, from S$8,000, quoted after a 30-minute call. See the pricing page for what it includes.
Ready for your website?
Send me a message. It takes a minute, and the details are pre-filled for you.