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Singapore workflows1 min read
The OTG approach — narrow, free, premium.
Three principles that shape every OTG offering. Why we narrow. Why we ship freebies. Why we charge full price.
Overview
Three principles shape every On The Ground (OTG) offering: narrow scope, generous freebies, premium pricing. They sound contradictory; in practice they reinforce each other.
Narrow
We teach Vercel + Namecheap, not five hosts. We teach Cowork or Code, not 12 AI tools. Narrow scope ships better outcomes than comprehensive coverage.
Free
Free 1-hour AI preview. Templates repo. Community. NGO scholarships. CSR write-ins (free or low cost). Articles. The freebies are real, not gated-content lead bait.
Premium
The paid training is the S$500 3-hour introduction, credited against the Company Brain package, one credit per company per project. We don't discount. Premium pricing filters for serious buyers who get serious outcomes.
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