Back to Workshop resources
Singapore workflows1 min read

The OTG approach — narrow, free, premium.

Three principles that shape every OTG offering. Why we narrow. Why we ship freebies. Why we charge full price.

Haojun See
Haojun See

Founder & Director, On The Ground

Updated 6 June 2026

Overview

Three principles shape every On The Ground (OTG) offering: narrow scope, generous freebies, premium pricing. They sound contradictory; in practice they reinforce each other.

Narrow

We teach Vercel + Namecheap, not five hosts. We teach Cowork or Code, not 12 AI tools. Narrow scope ships better outcomes than comprehensive coverage.

Free

Friday webinar. Templates repo. Community. NGO scholarships. CSR write-ins. Articles. The freebies are real, not gated-content lead bait.

Premium

S$300/seat (CW-1) or S$350/seat (CW-2) for the paid workshops. We don't discount; group bookings get clinic hours instead. Premium pricing filters for serious buyers who get serious outcomes.

Want to Apply This to Your Business?

We're a Singapore AI development and automation agency. Let's discuss how we can help solve your specific challenges.