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Singapore workflows1 min read
Service descriptions that convert.
Less aspirational, more specific. The shape of a service description that produces enquiries.
Overview
Service descriptions are where most consultant sites lose readers. Aspirational language and bullet-point processes don't convert. Specific, outcome-focused descriptions do.
The structure that works
What it is (one sentence). Who it's for (one sentence). What you walk out with (5-7 specific deliverables). What it costs (or starts at). Who I've done this for (one named example).
The structure that doesn't
Generic process diagrams. "We follow a proven 5-step methodology…". Buzzword bingo. Aspirational claims without proof.
FAQ that handles objections
Add a FAQ section on each service page. Anticipate the 5 objections people have before they ask. "What if I'm not sure I'm ready?" "What if I cancel?" "What's the difference between this and X?"
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