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SEO · AEO · GEO1 min read
GEO explained for small business owners.
Generative Engine Optimisation is AEO's narrower cousin — being in the AI-generated answer, not just cited.
Overview
GEO is the practice of getting your business into the actual sentence an AI engine generates. AEO is the broader umbrella; GEO is the specific subset focused on generative answers.
What we know works
• Direct answer near the top of the page.
• Named-entity density (specific people, products, places, tools).
• Numbers and dates ("In Q1 2026, three SG fintechs raised Series A").
• Recent dateModified.
What we know doesn't work
• Keyword stuffing.
• Generating 50 thin pages.
• Buying GEO services from agencies (usually AEO in a new wrapper).
Where to start
Rewrite your top 5 pages with the direct-answer pattern. That alone usually shifts the needle within a month.
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