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Vercel + Namecheap stack1 min read
Buying a .ai domain — worth it for AI-focused brands.
.ai is expensive but signals positioning clearly. Here's when it makes sense.
Overview
.ai domains run US$60-100/year (10× a .com) but signal AI-focused positioning unambiguously. Worth it if your brand is genuinely AI-native.
When to pick .ai
• Your product or service is AI-native, not just AI-adjacent.
• You want the SEO signal that your brand is AI-focused.
• The .com is taken and you'd otherwise settle for a worse name.
When to skip
.com still has the widest trust. If your audience isn't deeply tech-literate, .ai might confuse — they'll type .com by mistake.
Where to buy
Namecheap sells .ai, as does Porkbun. Prices similar across registrars (~US$60-90/year). Same Vercel-DNS pattern after purchase.
PreviousBuying a .sg domain — Singapore registrant rules.Next Pointing Namecheap nameservers at Vercel — the full walkthrough.
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