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Singapore workflows1 min read

Building a Singapore business website — the local context.

What works for SG business sites: pricing, GST, .sg vs .com, contact channels.

Haojun See
Haojun See

Founder & Director, On The Ground

Updated 6 June 2026

Overview

SG business sites have local conventions worth respecting. Pricing in SGD with GST notes. .sg domain signals credibility. WhatsApp is a contact channel.

Pricing presentation

Show SGD prices. Note whether GST-inclusive or exclusive. If you serve overseas customers, add USD pricing too — but lead with SGD for SG audiences.

Contact channels

Email + WhatsApp is the SG standard. A WhatsApp click-to-chat button on every page converts better than a contact form for most B2B and many B2C use cases.

TLD choice

.com is safe everywhere. .sg signals SG presence and credibility for local audiences. .com.sg signals both. Pick based on which audience you most need to convert.

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